If you run Google Adsense ads on your site and you write good, ligitmate content, you know one thing about Adsense — it takes a ton of traffic to make good income with Adsense.  Why?  Because when people find good content they read it, they don’t spend time reading and clicking ads. 

There are many ways to optimize a site for high search engine placement, as well as many ways to design a web page to achieve maximum click-through rates.  I’ve personally witnessed clickthrough rates of others run as high as 22% on a consistent basis because they wrote boring blane content by design and had optimum ad placements. 

I copied this business model once in a test site and achieved the same results.  I currently experience clickthrough rates in low single digits because I purposely write content that is intended to be useful, entertaining and valuable.   I try to make up for the clickthrough losses on traffic volume by writing content people want to read and increasing my traffic each month.

The chances are high that if you have low clickthrough rates you’re writing quality content and eventually you’ll get enough traffic that you’ll make up for low clickthrough rates with the sheer number of your clickthrough’s increasing as your site traffic increases. 

As far as ad placement is concerned, don’t look at the ads on this site and think I’ve spend time optimizing their placement.  One can get much higher clickthrough rates with a leaderboard ad below the header graphic that falls near the center of the screen on your laptop and a skyscraper ad in place of your left-side menu column and your men on the right side than you’ll acheive with a right-side skyscraper and in-text ads like I have here. 

According to Adsense terms and conditions I can’t share my Adsense experience in detail with you.  So suffice it to say I’ve made as high as six-figures annually running Google Adsense sites and acheived clickthroughs 10 times what I read about in most forums using two simple techniques that I no longer practice.   One was ad placement and the second was boring content.   When someone lands on a page with boring content they have 4 choices:  (1) hit the back button on their web browser, (2) hit the exit button on their web browser, (3) look at another page on the site, and (4) click on an ad. 

At the end of the day you have to ask yourself what kind of site do you want to write.  As for me, there’s too many ways to make money online other than Adsense to purposely write content that pushes users into a “click and get” mode.  You only get one visit from those type of users because you have nothing of value to pull them back.  Webmasters and blog writers that write with that mentality have no clue about the value of site stickyness.  The ultimate way to acheive site stickyness, ever-growing traffic numbers and higher ad payouts from Adsense or affiliate sources is to write good content and to write often.  Keep that in mind as you craft your own site and blaze your own path online.

6 Responses to “Achieving Site Stickyness and Ever-Growing Revenues Through Good Content”

  1. Stacey Derbinshire says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

    Stacey Derbinshire

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